Humdinger Design Process

When Richmond entrepreneur Casey Werderman contacted me to do a label for his all natural craft soda, I was psyched. He told me the philosophy this logo was to embody: live a rip-roaring, risk-taking, follow your dreams kind of life. A real Humdinger. Of course we kicked around hundreds of ideas, including images of daring stunts, glorious injuries and blue-grass geezers.

Eventually we came upon something we both really liked–a hummingbird! He went through many evolutions too, of course.

Here’s a pic of the fridge at The Black Hand coffee shop, my first glimpse of Humdinger on the shelves! Check out Humdinger’s facebook page http://www.facebook.com/Humdingercraftsoda .

Brewed in Church Hill, Humdinger has a mission to give back to the community. I should also add that it is freakin’ delicious.

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