Humdinger Design Process


When Richmond entrepreneur Casey Werderman contacted me to do a label for his all natural craft soda, I was psyched. He told me the philosophy this logo was to embody: live a rip-roaring, risk-taking, follow your dreams kind of life. A real Humdinger. Of course we kicked around hundreds of ideas, including images of daring stunts, glorious injuries and blue-grass geezers.

Eventually we came upon something we both really liked–a hummingbird! He went through many evolutions too, of course.

Here’s a pic of the fridge at The Black Hand coffee shop, my first glimpse of Humdinger on the shelves! Check out Humdinger’s facebook page .

Brewed in Church Hill, Humdinger has a mission to give back to the community. I should also add that it is freakin’ delicious.

Very Different Things

Here are some signs I made at work. I just started
as a graphic artist as a company that does event planning–
scenery, lighting, props, etc. I got these printed at 2′ x3′.
They’re travel posters, themed decorations for a big cruise
themed party in D.C. Not my usual thing, definitely some
vector palm trees stolen from google images. I’m not proud
of that sort of behavior, but sometimes in this line of work
you have to move as quick as you can. I don’t consider it
illustration. Or graphic design, really. “Graphic art?”
However, it’s nice to have a job where I can use some of
my skills and knowledge.

And here’s another present painting.